PUMA×MASU/PUMA/MASU CURIO SUEDE

PUMA×MASU/PUMA/MASU CURIO SUEDE
PUMA SUEDE, rooted in the "CRACK" born in 1968.
CURIO SUEDE projects the aesthetic beauty of the Victorian jacket, with suede for the outer fabric and canvas for the lining, onto sneakers.
It finds decorative beauty in the speed hook, a design element of boots, connecting the memories of sports and classical styles.
The foil-stamped angel on the lace tag quietly glitters.
The applied distressed finish spins a tale of history, as if born over time.
PUMA's masterpieces, T7 and SUEDE.
Masterpieces with over half a century of history are reborn through MASU.
The collection, designed with the theme of PUMA before PUMA existed, exudes a style as if it were housed in a museum.
Track jackets and shoes, incorporating abundant details found in meticulously tailored Victorian-style garments.
Furthermore, as if to affirm such free ideas from the feet up, angels fly around on sports socks.
This is a collection created by MASU, who believes that fashion can transcend time and space.
MASU/エムエーエスユー
MASU is a Japanese men's brand.
It focuses on incorporating the modern air while respecting the forms and traditions, by examining the strengths and weaknesses of fixed clothing types.
The concept is "MASU / PRODUCT," referring to new mass-produced items born from redefining elements with clear fixed notions.
The brand name is derived from "~masu," used in Japanese honorifics.
Like the word "masu," which is used most frequently in daily life yet never loses its value, it proposes items and styles that will remain valuable to fashion lovers.
PUMA/Puma
In 1924, Adolf and Rudolf Dassler brothers developed shoes for gymnasiums. The brothers became independent in 1948, and Rudolf established his brand "Ruda." Changed to Puma in 1949.
Puma (PUMA AG Rudolf Dassler Sport) is a global sports brand headquartered in Herzogenaurach, Germany. It manufactures and sells a wide range of products from sports equipment to shoes, sportswear, and fashion items.
In recent years, it has actively collaborated with high fashion.
Looking back at Puma's history takes us back to the early 20th century.
Adolf and Rudolf Dassler brothers, at their father's suggestion, began an apprenticeship as shoemakers in a shoe workshop.
After becoming independent, they established the Dassler Brothers Shoe Factory in 1920.
In 1924, they developed gymnasium shoes with leather soles and rubber instead of shoelaces.
In 1925, the brand gained momentum when the local sports association placed a large order for shoes.
After facing a management crisis due to the Great Depression, the brand regained its footing with the 1936 Berlin Olympics.
Production resumed after World War II, but in 1948, following a quarrel, the brothers Adolf and Rudolf decided to go their separate ways.
Adolf founded Adidas, and Rudolf founded Ruda.
Ruda changed its brand name to Puma in 1949.
The origin of the name Puma is from the American lion, the puma. (However, Puma's logo is a cheetah.)
It has grown into a top global sports product brand alongside Nike and Adidas.
It actively collaborates with fashion designers, having collaborated with Mihara Yasuhiro, Alexander McQueen, Neil Barrett, ZUCCA, and others.